My third week as a Creative & Communications intern at American Pool was very exciting. Considering this week marked a few national holidays such as the first day of summer, bring your dog to work day, and national swim a lap day, the marketing team and I set out to promote the Guard for Life brand in relation to these holidays. In doing so, I was assigned to develop a few social media images designed to inspire individuals to go out and celebrate the holidays at the pool. For each of the holidays, I designed a few promotional images to be posted on the Guard for Life Facebook page. For those images, I also tweaked the aspect ratio slightly so that they could also be used as Instagram posts.
Another task I was assigned was to brainstorm some ideas for how the brand could hold contests on their social media platforms in order to get followers involved and engage with the company. A few that I came up with were photo contests, a “caption this” contest, and a scavenger hunt. I believe that these types of contests are appropriate for Guard for Life because they would be targeted towards individuals going out and visiting local pools to spread awareness of the brand. Rules will also be set for these contests ensuring that all submissions demonstrate proper pool etiquette and are appropriate for all ages. This could be very successful at getting followers involved, especially when there are rewards for the best submissions.
This week really allowed me to demonstrate many of my digital marketing skills towards the promotion of a brand through social media. With the growing trend of social media use among the younger generations it is important to stay active and promote yourself through those platforms. Staying aware of these random, fun national holidays is a great way for a company to become relevant amongst social media users. It is just important that they focus on the holidays that directly relate to the business.
Overall, my third week as an intern at American Pool was very successful and I hardly ran into any issues along the way. The company ended up using my images in their promotional posts on Facebook and Instagram for the 1st Day of Summer and National Swim a Lap Day. Because the marketing team collaborates on each project, I received positive feedback from my supervisor about my work. Often complimenting how well and professional it was put together.
Throughout this week, I was really able to see how well the marketing department is able to reach out to its followers through social media. They like to take advantage of the national holidays because it is a fun experience and it gives a special purpose to certain days. Why go through your work week like it’s just another ordinary week when there is something to be excited about almost every day? Have fun with each day and find out what each week holds to be celebrated!