APEI Internship Week 2
The second week of my creative and communications internship at American Pool Enterprises was mostly a continuation of the first. That being said, I was not assigned any new projects. Instead, this week consisted of further critiques of my work from my first week, and the creation of additional design samples to Guard For Life’s Lifeguard Appreciation Week giveaways and awards. These samples were mainly focused upon “Lifeguard of the Month” awards, such as a Bluetooth speaker and a lifeguard t-shirt for the awarded candidates. I also continued creating samples of temporary tattoos and performed multiple miscellaneous tasks around the office.
While performing these tasks, I demonstrated brainstorming and teamwork skills to effectively produce quality design samples to the marketing team. I began each day receiving feedback from the team to determine which direction each project should impact the recipients and how the team felt each design should look. From there, I set out to brainstorm a few possible layouts and executed them in a timely manner. Once I produced a few samples, I then forwarded them to the team for further critique.
My participation in the design of these projects provided a positive effect towards the department. In the development of these design samples, I was sure to consider and implement the current theme of the project into a professional visual component. As a result, I was able to further contribute samples of my work to represent the company during the upcoming Lifeguard Appreciation Week event.
During this week, I was ultimately successful in the completion of each sample, although I did experience a few issues along the way regarding certain designs. For example, one of design ideas for the Bluetooth speaker involved me resembling the Lifeguard of the Month award certificate. The challenge with this was that the certificates feature a very intricate and creative background that was hard to fit into the speaker so that it would completely cover the design area. I was able to overcome this issue by making the background its own layer and zooming it so it would fit the entire display. As for the logo and typography, I had to break them up and rearrange them so that they would fit onto the speaker and remain legible.
When I forwarded my work over to my supervisor, she seemed quite pleased towards the work I was producing. She gave me very reasonable feedback and I was then able to incorporate such feedback into the project
As I continue my internship at American Pool, I will continue being a collaborative team member and do my best to produce the highest quality work possible to successfully contribute to the organization. I have noticed throughout my time there that teamwork is very important to the department and in turn allows for the best possible result for each project. Each person there seems to have a very significant role in the production of assignments, so I am sure to make each piece that I contribute amount up to the organizations standards.